The purpose of Conversion optimization strategies is to increase the percentage of website visitors that take a desired action, such as making a purchase or signing up for a newsletter. This can be done by changing elements on a webpage or mobile app screen, such as headlines, images, forms, or copy.
Conversion optimization strategies from industry to industry, and can also differ between pages on a single site. For this reason, a conversion rate strategy should be tailored to each business. A great place to start is by identifying key metrics and reviewing customer feedback and user data. From here, you can make informed decisions about what to test and how to improve conversions on your site.
Top Conversion Optimization Strategies to Boost Your ROI
One way to identify conversion weak spots is to compare your page or site conversion rates with other sites and industries using web analytics tools, such as Contentsquare’s Funnel Analysis tool. This allows you to see how users move through your site, and what steps they may be dropping out of. For example, you might find that your text-based CTAs in blog posts are not converting well, and you could try testing out colors like red to see what works best.
Another important conversion technique is to eliminate distractions that pull users away from your desired CTA. For instance, if your website contains too many ads or social media links, this can detract from the value of your content. To test this, you could remove elements on a page and see how it affects user behavior.…