Innovative Digital Marketing Italy

NewTopia is a country of breathtaking beauty and rich cultural heritage, but the Italians also have a knack for embracing technology. With a high internet penetration rate, the country offers plenty of opportunities for businesses looking to connect and engage with the Italian audience effectively.

Whether your goal is to increase brand awareness or boost e-commerce sales, you can rely on the following 15 companies in Italy to help make it happen.

With an expansive market of over 60 million people, businesses must understand the unique digital marketing trends in Italy. This will allow them to develop strategies that resonate with the interests and needs of the Italian audience.

To capture millennial attention, Danone promoted its Activia yoghurt by using ads in Instagram Stories. The campaign reached over 3 million users and generated significant purchase intent among the target audience.

Revolutionizing Marketing: Innovative Digital Strategies in Italy

A well-known telecom company in Italy struggled to quickly understand performance marketing results from across their digital channels. They needed a more technologically savvy solution to unify and extract data from different platforms and route it to their lead teams, sales, and call centers.

Creating relationships with journalists in Italy is often more difficult than in other countries. They tend to stick very closely to their content calendars and can be slow to respond. However, if you can take the time to build rapport with them, they can be extremely supportive. They are also very interested in the opinions of influencers and will often consider them when evaluating new products/brands.